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Getting a reader or for that matter anyone online trust you with their email address is a matter of privilege. Why? Because your reader's email address will give you direct access to them and is a perfect and the most intimate way to reach them. Works awesome for book announcements and of course, for being on top of their mind. So, build a real email list and engage with your audience on a regular basis. One of the best ways to build an email list is through INCENTIVE MARKETING. Give your readers a reason to sign up. May be a free chapter? Or a free book? When done right, incentive marketing can be very effective.
Do you have an email list? How did you build it?
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